Downside UP
Downside UP is a documentary film about the role MASS MoCA and the arts have played in transforming the community of North Adams, MA. The film’s producers asked us to created a Flash mini-site that shows how art has enriched North Adams as well as other communities across the country. They wanted a site that is easy to navigate and highlights art in a variety of cultural settings.
Highlighting Thematic Learning
For the Downside Up mini-site, we worked closely with the film’s producers
and educational outreach advisor to establish clear themes and examples
of art set within a community context. We showcased art at work in communities
ranging from urban downtown Philadelphia and Chicago to rural environments
in North Carolina and Georgia. We created a navigation system that introduces
each theme and then allows users to dig deeper to explore how they play
out in each specific location.