Our Services
Building a successful website begins with developing a message and finding a clear way to communicate it. It’s easy to create a site that shows off an organization’s services or unique brand strategy but this is rarely enough to make a site interesting or engaging. To truly connect with people, a website needs to instill a sense of confidence that can’t be achieved through design alone.
Sway Design is a design shop first but we offer our clients much more
than intelligent interfaces or effective logos. Most of our clients come
to us to help them move beyond their existing websites that have languished
for years with unclear text, poor images and most importantly, a lack of
focus on educating their users and customers. In the last six years of redesigning
portfolio sites, educational software and online community tools we’ve learned
that a website needs to accomplish three things to be successful:
It must consistently provide a sense of quality.
Good graphic design is clear, simple and direct. When it’s truly doing its
job it lets a site’s content shine through in the same way a stage heightens
the performance of a great singer or actor. A successful website design
achieves this by being consistent. From buttons to typography to images,
every page element is carefully thought through and speaks to the audience
with a consistent voice.
It must clearly distinguish itself from others.
Your company or organization is unique. You offer something that others
don’t or you offer services or learning opportunities in a way that’s new
or specialized. Your website is an opportunity to express your uniqueness
and differentiate yourselves from others online. Even if it’s as simple
as telling your story online for the first time, your site should stand
out, represent your values and show why your audience should listen to what
you have to say.
It must be relevant and easily accessible to its audience.
Clients often come to us and say “We want to explain X and Y and Z about
all of the great things we have to offer.” The first question we always
ask is, “Great, who’s your audience?” We start all of our web projects with
this very basic question. This “User Oriented” approach helps us define
your site’s goals and narrow its technical scope so we can focus on making
sure your message gets across clearly and effectively.
What We Do
Web Development
- Website Planning and Creation
- Web Application Design
- Application Interface Design
- Content Management Solutions
Web Design
- User Oriented Design
- User Interface Design
- Online Branding
- Usability Consulting
Identity Development
- Logo Design
- Brand Development
- Collateral Materials
- Marketing Materials